Expected trend of 2016 Holiday Shopping Season
Halloweens is standing at the corner with people awaiting for 31st to give a huge welcome to the beginning of the festive season. This thrill is going to continue till the new year’s eve and will be marked with enough online shopping.
Each year festive season sets some new trend in the way of online shopping and brings in light a lot many things that go online and establish ecommerce to a new height. Looking at the trend of last year festive sales followed by the year-long online shopping process, we can definitely come to a few anticipations regarding the upcoming sale season.
Recap of last year’s online sale trend
The festive season sale 2015 witnessed huge demand and shopping right from the time of Halloween. People started shopping for Christmas right from October and continued till new year. Email marketing was used as a preferred tool for promotion along with online ads and promotion on social media. Mobile commerce also saw a percentage surge in its utility as a mode of shopping. People loved shopping from their mobile devices.
Expected trend in 2016
Preference for free shipping
Shipping cost is one of the biggest reasons for abandonment of shopping cart. So, as usual smart shoppers would prefer the stores that offer free shipping on its products or a free shipping after a minimum purchase. Be it Amazon or eBay or any other big store, the cut throat competition between them will bag some shoppers only when the shipping will be free.
Shopping from mobile phones
This is a trend that is expected to grow year by year. Last year also people preferred to shop through mobile devices and this number is sure to witness a surge this year. With more user friendly apps and convenience in buyers’ hand, more number of sales is expected to happen through mobile phones.
Advertising through videos
People believe what they see. Also there is not much time to read in details about the different products. And the last reason is that, videos communicate and connects better than any other way. So, advertising products through videos that touches emotions would be used widely as a promotional tool this year.
Let’s see how it goes in the shopping season that seems to have already started. The need for festival shopping along with shopping for gifting purpose brings great demand in online stores which might be getting ready with their own strategies to meet them. Wish you all a happy shopping experience.