5 Valuable eCommerce Thoughts from Industry Experts
eCommerce is maturing and has grown exponentially in the last decade. With a lot of learning and experimentation, people have thronged the online market to make it successful. However, this transition from brick-and-mortar stores to virtual shops is full of lessons to learn and the industry experts, the successful entrepreneurs, who once struggled a lot in the same industry have put their learning in beautiful quotes we must refer once.
#1. “If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.”-Jeff Bezos, Founder of Amazon.com
Amazon the legendary eCommerce platform is sustained on the very model of building great customer experience. This statement by its founder brings to light, not only the importance of product quality but every other aspect that creates customer experience like the customer support, the navigation experience, the payment modes, the visual impact of the catalogues and more.
#2. “Communications is at the heart of e-commerce and community.”- Meg Whitman, President, and CEO of Hewlett-Packard
So very true! It is the effective communication with the people that build their faith on a business or a product. All the online and offline marketing activities are actually part of communication that established a brand, a product, or a service. If you are able to communicate your purpose successfully, you would be able to draw traffic and succeed in this highly competitive market.
#3. “You should learn from your competitor, but never copy. Copy and you die.”- Jack Ma, Executive Chairman of Alibaba Group
The self-made man expresses a ton in this statement. Definitely, we should learn how our competitors are excelling, their strategies and more, but never try to copy the thing in which they have already proved themselves a master. Instead, learn and design your own things which could be even much better than your competitors and can establish you differently.
#4. “You can’t wait for customers to come to you. You have to figure out where they are, go there and drag them back to your store.”- Paul Graham, Y COMBINATOR
The statement is apt for online players as your existence is not physical and you need to tell your prospective customers that you are there to solve their problem areas. Since the buyers are already getting their requirements met at any other spot, you might not hunt for you. So, designing an effective marketing strategy that hits the target audience is required for your online success.
#5. “You can’t just open a website and expect people to flood in. If you really want to succeed you have to create traffic.”-Joel Anderson, Walmart CEO
A website is your store if you are doing any eCommerce business. But just having a great website with a quality product is not enough as the people don’t know that you exist. So, getting traffic to your website starts your business and is the most important thing. Many businesses flopped because they did not realize that having a well-built website is not enough. After investing huge on the website and if you don’t have a robust marketing plan, your survival would be endangered.
These five quotes are very meaningful considering the past and present of eCommerce growth in the world. The words coming out of experience are truly valuable.